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Social Media Content Ideas for Public Companies

SCROLL-STOPPERS ONLY.

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Basics for Viral LinkedIn / Twitter Image Posts

Before we think about what actually goes in the post there are a few basics we have to get out of the way.

People will only read your post if they stop scrolling.

You have 2 opportunities to do this:

1) Your introductory sentence; and

2) Your Image

Here are 3 examples of simple announcement posts… one performs best and a few key takeaways.

1) All images should be clear and legible, especially on mobile.

If you can’t read it, you won’t.

2) The image should take up as much space as possible 1:1, 1080px by 1080px

You’re given so much real estate per LinkedIn post. You should be using as much of it as possible. See here an old Evercore post, the graphic’s on its more recent posts have swapped to the 1:1 format.

You can use landscape images for mosaic style carousels. The 1:1 format

3) Your caption copy should be easy to read and on separate lines.

Information must always be digestible in format

Pro Tip: Do not provide an off-site link in the post. If you must, provide it as a comment.

Social platforms in general want the user to stay within their walled garden. Notice how the Goldman post above doesn’t link off website?

Source: Links in comments get 1.8x more reach. Links in Comments get 6x more click through rates.

Developing Your Core Content Pillars

For publicly traded companies, investors focus on key reasons to invest. Use these as your core content pillars. Customize based on your industry and refine over time. Aim for 5-7 pillars that align with your investor presentation. These are pillar examples for a widget manufacturer but an early stage mining company might speak to their jurisdiction, underlying asset, infrastructure, management team, etc.

1. Product Innovation & Development

  • Focus: New products, innovation, and enhancements.

  • What it includes:

    • Research and development (R&D) efforts.

    • New product launches and innovations.

    • Patents, intellectual property, and breakthroughs in design.

2. Operational Efficiency

  • Focus: Optimization of production processes and cost control.

  • What it includes:

    • Lean manufacturing techniques and automation.

    • Cost reduction measures and productivity improvements.

    • Supply chain management and logistics optimization.

3. Financial Performance

  • Focus: The company’s financial health and shareholder value.

  • What it includes:

    • Revenue growth, profitability, and cost management.

    • Capital allocation strategies, such as investments or dividends.

    • Shareholder returns, including dividends and share buybacks.

4. Environmental, Sustainability and Governance Responsibility

  • Focus: Commitment to environmentally responsible practices.

  • What it includes:

    • Energy-efficient processes and renewable energy use.

    • Waste reduction, recycling, and eco-friendly materials.

    • Compliance with environmental regulations and sustainability goals.

5. Customer Experience & Satisfaction

  • Focus: Customer relations, satisfaction, and support.

  • What it includes:

    • Customer case studies, and quotes.

    • Feedback loops, satisfaction surveys, and testimonials.

    • Customized solutions and flexible product offerings.

6. Management & Employee Highlights

  • Focus: Employee well-being, development and feel good stories.

  • What it includes:

    • New hires, charity events, promotions, etc.

    • Workforce retention, engagement, and workplace culture.

Pro Tip: If you’re including a video, make sure it’s short content.

That means, it should have a strong hook, and be entirely digestible in without sound.

Linkedin and Twitter Content Ideas Images for Publicly Traded Companies

Traditionally, in investor relations copywriting, you don’t have to worry about capturing attention in the split second. But in the competitive world of social media attention, it is absolutely critical.

Here we have a few scroll stopping creative ideas that increase reach and engagement. So that the message you are putting out, is actually digested.

Here are the key takeaways:

  1. The headline is the main scroll stopper, make sure it is legible

  2. People love infographics, a few big bold numbers or a chart could go a long way

  3. The entire image can just be big bold text

Remember, the whole point is to get someone stop scrolling!

Social Media Short Content Video Ideas for Publicly Traded Companies

Same principle applies for videos. Generally speaking, try not to post long form content on LinkedIn and Twitter, save it for Youtube. The key metric is playthroughs as a ratio of clip length. Have each piece under 1 minute and you will be able to post the same content as a Youtube short.

Sources of Content:

If you aren’t repurposing your longform content, you are doing it wrong.

  1. Investor Presentations

  2. Interviews

  3. Newly recorded videos. This will involved a more sophisticated workflow involving idea generation, scripting and recording (email me if you want my system).

Here are the key takeaways:

  1. You must have a hook, this is typically the headline of the video, the first thing people read

  2. Digestible on mute, by default videos are played in the feed on mute

  3. The key metric that gets you more visibility on the Youtube Shorts, Tiktok, Instagram, Facebook, LinkedIn and Twitter platforms for videos, is PLAYTHROUGHS. You need to get people to watch all the way through, Videos should have adequate length and playthroughs

Remember, the whole point is to get someone stop scrolling!

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